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Privacy Policy

PRIVACY POLICY

Last Updated: September 14, 2026


This Privacy Policy describes how The Hondo Group, LLC (“we,” “us,” “our,” or “Hondo Rodeo Fest”) collects, uses, discloses, retains, and protects personal information when you visit our websites, submit inquiries, sign up for updates, or otherwise interact with our services (collectively, the “Services”).


Ticket and floor pass purchases may be processed through third-party ticketing platforms, including Ticketmaster. Those transactions are governed by the privacy policies and practices of the applicable ticketing platform:
• Ticketmaster: https://privacy.ticketmaster.com/privacy-policy


We are committed to protecting your privacy and handling personal information responsibly in compliance with applicable laws.

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1. INFORMATION WE COLLECT
1.1 INFORMATION YOU PROVIDE DIRECTLY

We may collect personal information you choose to provide, including:

  • Contact details such as name, email address, and phone number

  • Messages, inquiries, feedback, or survey responses

  • Accessibility or accommodation requests (if voluntarily provided)

    1.2 INFORMATION COLLECTED AUTOMATICALLY

    When you use the Services, we may automatically collect:

  • IP address, browser type, operating system, device identifiers

  • Pages viewed, referring URLs, timestamps, and interaction data

  • Approximate location derived from IP address

    1.3 INFORMATION FROM THIRD PARTIES

    We may receive limited information from:

• Ticketmaster or other ticketing platforms, such as purchaser or attendee details needed for event operations, access control, customer support, or critical event-related communications
• Third-party analytics providers, such as Google Analytics, that help us understand website usage, traffic patterns, and improve the Services

We do not intentionally collect sensitive personal information unless it is voluntarily provided and required for a specific purpose.

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2. HOW WE USE PERSONAL INFORMATION

We use personal information to:

  • Operate, maintain, and improve the Services

  • Respond to inquiries and provide customer support

  • Send event-related updates or newsletters (with opt-out options)

  • Manage event operations using data shared by ticketing partners

  • Monitor site performance and analyze usage trends

  • Detect, prevent, and investigate fraud, abuse, or security issues

  • Comply with legal and regulatory obligations
    We do not use automated decision-making that produces legal or similarly significant effects without human review.

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3. SHARING AND DISCLOSURE OF PERSONAL INFORMATION

We may share personal information with:

• Service providers (e.g., hosting, email delivery, analytics) that perform services on our behalf under contractual confidentiality obligations
• Ticketing and event partners as necessary to fulfill event operations and access requirements
• Legal authorities or third parties when required to comply with law, legal process, or to protect rights, safety, or property
• Business successors in the event of a merger, acquisition, or asset sale
We do not sell personal information and do not share personal information for cross- context behavioral advertising.

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4. SMS/MMS MESSAGING PRIVACY

The Hondo Rodeo Fest and The Hondo Group, LLC may collect your mobile phone number when you voluntarily opt in to receive SMS/MMS communications. We may use your mobile phone number to send communications regarding VIP packages, ticket offerings, availability, pricing, event details, customer service, and related follow-up.

Message frequency varies. Message and data rates may apply.
You may opt out of receiving SMS/MMS messages at any time by replying STOP. For assistance, reply HELP.

We do not share, sell, rent, or provide your mobile phone number, SMS/MMS opt-in data, or messaging consent information to third parties or affiliates for their marketing or promotional purposes. Mobile information may be shared with service providers only as necessary to provide and support our messaging services.

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5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies for:

  • Essential site functionality

  • User preferences

  • Analytics (including Google Analytics or similar tools)
    We do not use third-party advertising pixels for behavioral targeting.
    Analytics providers may collect information such as IP address, device identifiers, and usage data in accordance with their own privacy policies.

    Where required by law:

  • Non-essential cookies are loaded only after user consent

  • We honor Global Privacy Control (GPC) signals where applicable
    You may manage cookie preferences through our cookie banner or your browser settings. Disabling certain cookies may affect site functionality.
    Google Analytics Privacy Policy: https://policies.google.com/privacy

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6. CROSS-BORDER DATA TRANSFERS

Our Services are operated from the United States. If personal information is transferred from other jurisdictions, we use appropriate safeguards such as Standard Contractual Clauses or equivalent legal mechanisms.

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7. YOUR PRIVACY RIGHTS

Depending on your location, you may have the right to:

  • Access, correct, or delete personal information

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent where processing is based on consent
    Requests may be submitted to: contact@thrfest.com
    We will verify your identity and respond within the timeframes required by law.

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8. CALIFORNIA, TEXAS, AND OTHER STATE PRIVACY RIGHTS

Residents of California, Texas, and other applicable U.S. states have rights to:

• Know what personal information is collected and how it is used

  • Request correction or deletion of personal information

  • Opt out of the sale or sharing of personal information (we do not sell or share) We will not discriminate against you for exercising your privacy rights.

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9. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee absolute security. If a data breach is likely to result in risk to individuals, we will provide notifications as required by law.

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10. CHILDREN’S PRIVACY

The Services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. We do not sell or share personal information of minors under 16 years of age.

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11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Material changes will be posted on the website or communicated through other appropriate means. The “Last Updated” date reflects the effective date.

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12. CONTACT US

 

The Hondo Group, LLC

Registered in: Alabama
Mailing Address: 302 East Broad Street, Eufaula, AL 36027 Email: contact@thrfest.com

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